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Communication plan following a training course

In this article, we share with you all the best practices for maximising your subscription rate

At Fifty, we have deployed thousands of campaigns and have identified the best practices that are essential for maximising registration rates and participant engagement.

Why is a communication plan important?

An effective communication plan plays a crucial role in the success of your Fifty campaign. Good preparation and clear communication ensure a smooth transition between classroom training and the adoption of Fifty. This ensures that participants understand the objectives, adhere to the approach and become fully involved.

Objectives of a well-constructed communication plan:

  • Generate interest and buy-in from participants even before the launch.
  • Facilitate the integration of Fifty into the training programme.
  • Ensure effective follow-up to maintain commitment.

Follow these best practices for a successful launch

Get your participants on board and maximise their commitment with our communication tips, to be followed before, during and after the launch of your campaign. Check out the steps below and access customisable documents for each phase.

Before the launch

  • Include Fifty in training documents to familiarise participants beforehand.
  • Make trainers aware of the Fifty approach and involve them in presenting the tool.
  • Mention Fifty in internal communications relating to the training course (invitation email, agenda, preparatory materials, etc.).

At launch

  • Present Fifty during the training session using a dedicated slide.
  • Provide participants with the link to Fifty via your presentation materials and follow-up emails.
  • Organise a live demonstration of Fifty to illustrate the benefits.

After the launch

  • Follow-up with participants: Send strategic reminders in weeks 1, 3 and 6 to keep participants involved.
  • Gathering feedback: Consider sending out a satisfaction survey or organising a feedback session with participants after 4 weeks.
  • Valuing early successes: Share testimonials or internal success stories to reinforce commitment.

Mistakes to avoid

Here are the main ones to avoid:

  • Presenting Fifty at the very end of a very busy day: Employees are likely to be tired and less receptive, which reduces the impact of the message.
  • Underestimating the impact of good communication: A lack of clarity or anticipation can adversely affect the take-up rate and adoption of the solution.
  • Not training trainers sufficiently: If trainers are not comfortable with Fifty, they may not talk about it effectively, thereby limiting the commitment of participants.

Make it easy to introduce Fifty to your stakeholders

Simplify the integration of Fifty into your organisation by providing HR and business teams with our dedicated communication kit. This kit contains templates for emails, support materials, etc.

Communication plan documents